You could have the best kitchen remodeling business in your area, but unless you have a stellar marketing plan, you won’t be able to attract the volume of business you want. If you’re looking for ways to increase your brand awareness and encourage customers to choose you over your competition, here are a few easy-to-implement marketing tips that will deliver positive results.
Customers are less likely to trust your business if you have an amateur-looking website or no website at all. You can increase your likelihood of attracting business by building an attractive home page. That doesn’t mean you need to spend a fortune creating a website that looks like it belongs to a Fortune 500 company, but you do need to spend a little money on a site that looks legitimate.
You’ll go a long way toward earning customer loyalty by offering helpful remodeling tools to your clients. To boost customer leads, try offering potential customers a “design your kitchen online” tool. By offering something of value to your clients without requiring them to do anything in return, you’ll earn their respect and pique their interest in the other services you have to offer.
A company newsletter is a great way to keep in touch with your loyal customers and make important announcements. To avoid coming across as “spammy”, make sure your newsletters are full of useful information, such as industry tips, photos of remodeling projects you’ve recently completed, other interesting news about your business, and upcoming promotions or industry innovations. Don’t ever use blatant marketing messages that will annoy your customers.
Social media is a remarkable marketing tool that is free to use and can reach a very broad audience. To create an effective social media marketing campaign, try to post something interesting and of value to your target audience at least once per week. Many businesses create a few months’ worth of social media content in advance so they don’t have to come up with new posts every week.